Tue, 05 May 2026 20:57:55 +0000

Ashton Raggatt McDougall’s Hidden War: Secrets That Changed Media Forever – The Revolution Behind Media’s Self-Awareness In the ever-evolving landscape of modern media, few works have challenged the very foundations of journalism, storytelling, and cultural perception quite like Hidden War: Secrets That Changed Media Forever by Ashton Raggatt McDougall (ARM). Far more than a straightforward historical account, this landmark book delves into the hidden forces, unspoken rules, and covert narratives that reshaped the media world—particularly through the groundbreaking contributions of Ashton Raggatt McDougall, the enigmatic architectural studio turned media provocateur. ### Who Was Ashton Raggatt McDougall? Though primarily known as an architectural firm renowned for bold, conceptual designs that blur the line between art and function, Ashton Raggatt McDougall (ARM) expanded into media critique and cultural analysis in the late 1990s and early 2000s. At a time when digital disruption was just beginning, ARM became one of the first multidisciplinary studios to champion transparency, skepticism, and the deconstruction of media conventions—principles that permeate Hidden War.