Sun, 03 May 2026 21:57:12 +0000

Behind the Green Glow: How Cosmetics Lime Crime Shook the Beauty Industry! In recent years, the beauty industry has witnessed a quiet revolution — one that isn’t just about color inclusivity or clean ingredients, but about bold expression, activism, and a fresh wave of disruptive brand culture. At the heart of this transformation stands Lime Crime, a cosmetics line that didn’t just sell makeup — it ignited a movement. Known for its vibrant green hues, gender-neutral packaging, and unapologetic ethos, Lime Crime didn’t just shake up the beauty landscape; it shook it. ### The Birth of a Green Phenomenon Founded in 2011 by sisters Molly Gilbert and a team of creative entrepreneurs, Lime Crime emerged from a simple but powerful idea: beauty should be bold, inclusive, and unbound by tradition. In a market dominated by predictable palettes and gendered product lines, Lime Crime introduced a fresh, neon green line — a color as striking as their mission. This wasn’t just makeup; it was a statement.